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IN THE NEWS: RMS Beauty Launches Skin Care Range certified by KIND TO BIOME

RMS Beauty's collaborationwith KIND TO BIOME is spotlighted in the launch of new skincare products. Thecollaboration focuses on incorporating microbiome-friendly formulations,aligning with the growing consumer interest in skin health. RMS Beauty, knownfor its clean and organic approach, aims to introduce products that prioritizethe skin's natural balance. This partnership with KIND TO BIOME reflects astrategic move towards addressing the evolving preferences of skincareenthusiasts who seek holistic and microbiome-conscious beauty solutions. In thebroader context of the beauty industry's evolution, this partnership signifiesa significant shift towards skincare that embraces the principles ofmicrobiome-focused formulations.

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The Skin Microbiome: The Lens That Will End the Natural vs Synthetic Debate
The consumer demand for skin microbiome-gentle products along with the development of such products, will likely prompt brands to downplay their communication around the “naturalness” of their products.
The Skin Microbiome is Concept- and Legacy-Neutral, and its Coming for The Entire Beauty Industry
It is becoming increasingly evident that the research around the skin microbiome is becoming the most engulfing thing that has happened to the beauty industry for a very long time.
The Evolution Towards "Clean Beauty 2.0" is Underway, with the Skin Microbiome at its Core
“Clean Beauty 2.0” will describe products that do not negatively impact the health of our skin. These products will be skin microbiome-gentle.
Skin Microbiome Claims: Sticking with the Second-Best Cosmetic Claims while Science, Technology and the Regulatory Landscape Matures
While this field remains unregulated it seems that ‘’skin microbiome gentle’’ is currently the most relevant microbiome related claim. Meaning a product that does not interfere with the balance of a healthy microbiome.
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KIND TO BIOME offers independent and accessible product-microbiome testing. KIND TO BIOME also offers a new quality mark that assures skin and scalp microbiome-gentleness of products and ingredients.
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